For Sale
$1,650,000 $1,648 psf
Privé
Punggol · District 19
Type
Executive Condo · 3-Bed
Size
1,001 sqft
Tenure
99-yr
TOP
2014
The Property Collective · Singapore
Your home,
compounded quietly.
Singapore property mapped a decade ahead. We treat your home like a portfolio — not a transaction.
A short film
The PropNex Annual Awards
2026.
Highlights from the ceremony that recognised the work behind every Singapore home we've guided this year.
Recognition · 2026
Who’s behind this
I lost everything during COVID. My wife, my two boys and my mum are the reason I got back up.
I sold my car and my condo, moved us into my mother’s HDB flat, and drove Grab through the night while I studied for my licence. Two years on, I’d gone from $250,000 in debt to 88th of 15,000 agents. I know what it feels like to lose a home, so I look after yours like it’s my own family’s. I’m James Lim, founder of The Property Collective and BuySafe.
/ 200+ Homes Transacted
/ District 09 · 10 · 11
/ 5+ Years · Singapore Real Estate
/ 100% Client Retention
/ Asset Progression Specialists
/ HDB to Private · Condo Upgrades · Portfolios
/ 200+ Homes Transacted
/ District 09 · 10 · 11
/ 5+ Years · Singapore Real Estate
/ 100% Client Retention
/ Asset Progression Specialists
/ HDB to Private · Condo Upgrades · Portfolios
01
02
03
01 — Position
Start with what you already hold.
Equity. CPF. Outstanding loans. The honest picture of where you are now is the only foundation a multi-decade plan can rest on.
02 — Path
Map a decade, not a season.
We model two, three, sometimes four progression scenarios — and the timing, district and entry price each one needs to compound.
03 — Execute
Move once. Move well.
From offer to keys. Loan structuring, stamp duty, settlement. You make the decision; we handle the rest, the way we have for two-hundred clients.
BuySafe · Built in-house
We built our own proptech engine.
Most agencies hand you a portal and a brochure. We built BuySafe — an engine that scores every private condo project in Singapore on real, size-adjusted performance, so the read you get is grounded in the data, not the marketing.
140,000+URA transactions
3,000+condo projects
0–100score per project
BuySafe isn't a public login. We walk you through it on your own shortlist, in the room.
01 — What we do
A monochrome scaffold for the asset behind a home.
Four disciplines, one posture. Every brief begins with the position you already hold, and ends with a path you can hold for a decade.
No 01
Asset Progression
Strategic property moves that compound your wealth over time. We map the optimal upgrade path for your equity position.
Read more →
No 02
Market Intelligence
Real-time insights on Singapore's micro-districts. Know before the market moves, not after.
Read more →
No 03
End-to-End Execution
From shortlist to keys in hand — every step with precision. You make the decisions; we handle the rest.
Read more →
No 04
Global Network
Connected to developers, family offices and agents across the region for off-market access.
Read more →
02 — Currently on hand
Featured Singapore property.
A working set of what I'm marketing right now, for sale and for rent, from HDB to private. New ones added as they come.
For Sale
$808,000 $1,788 psf
Haig Apartments
Haig Road · District 15
Type
Freehold Apartment · Studio
Size
452 sqft
Tenure
Freehold
TOP
1991
For Sale
$990,000 $1,559 psf
Waterfront Isle
Bedok Reservoir · District 16
Type
Condo · 1-Bed
Size
635 sqft
Tenure
99-yr
TOP
2015
03 — From the journal
Notes on Singapore property.
Field notes, theses, and the occasional pulled-string of an idea. Written between client calls.
Size Adjusted Condo Performance Explained
Two units, same condo, same market — the bigger paper profit can still be the weaker asset. Why size-adjusted performance, not headline psf, is the honest way to compare Singapore condos.
Read the piece →
Best condo for capital appreciation: the question is decided before the shortlist.
The number buyers chase is downstream of four older choices — entry price, future demand, competing supply and a believable resale audience. Get those right, and the project answer falls out on its own.
Read the piece →
How to Upgrade From HDB to Private Property — and When You Shouldn’t
Upgrading from HDB to private property is a balance-sheet event, not just a change of address. Here is how to do it without trapping your equity — and how to know when you shouldn’t.
Read the piece →
04 — Track record
Numbers that compound, not headlines that flash.
We're not in the business of breathless launches. Quiet retention is the metric that matters.
05 — Clients
A decade is a long time. We expect to be working with you across it.
100% retention is the only marketing line we'll ever write.
“
They didn't just find us a home — they mapped our asset progression for the next decade.
“
The clarity they brought to every step — stamp duty, loan structure, exit strategy — was exceptional.
Thirty minutes.
No obligations.
We'll assess your current position — equity, CPF, timing — and chart what the next decade can look like.